The world of marketing has gone digital, hence the phrase digital marketing. When we think of digital marketing, we seem to get a brain blockage in how it is done and what we need to do in order to make it successful. When it comes to digital marketing or digital marketing for franchises, there really isn’t anything different at the core that can’t be evaluated or reproduced.
Before you do any type of marketing you need to have a clear message. This message has to be simple, easy to implement and have a great benefit for your customer. When creating a clear message most people send the wrong message or get the message jumbled up in such a way that people are just confused and will turn and walk away.
People hate complicated tasks. When buying online, people are looking for a specific solution to a specific problem. If they believe that you have this solution to this problem, then they will work with you. However, if you fail to deliver or under-deliver, then they will want refunds and cause a lot of issues.
Know the rules
When working with a franchise or other type of business there are going to be rules, regulations and things that you can and can’t do. When these rules are known, understood and applied, then you will be able to focus on moving forward and having a successful campaign. One issue with a franchise is that if you run a promotion then all other stores need to have the same promotion.
Build a team
To get into marketing you want to build a team. This team will work with you on a lot of different levels and use their skills to achieve your objective. When you build a team, make sure to start them out small and give them tasks. This is going to be your warming up period. If your team can work well during this warming up period then they can work together well when it is crunch time.